CATFOA with Peter Nicholson, CCO Periscope - August 17, 2016

UPDATE:  Many thanks to the 120+ attendees and especially Peter Nicholson for elevating our 24th Conversation About The Future Of Advertising.

Click here to watch the video from the August 17 event via MIMA.org.

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Here we go again (but with a twist for you CATFOA loyalists). This time the Conversations About The Future Of Advertising speaker-series features Periscope’s newly minted Chief Creative Officer, Peter Nicholson. We're going to talk about the difficulties of change (see below). Doors open at 5:30pm on Wednesday, August 17, 2016. The twist? We're in a new location: The Minneapolis Event Centers' Riverside Ballroom next to St. Anthony Main. (Loyalists: please don't go to the old venue.) Huge thanks to the Minnesota Interactive Marketing Association for hosting this event.

YOU MUST REGISTER TO ATTEND >



Peter Nicholson has led an impressive 20+ career in creativity and ideas and leadership -- from Leagas Delaney to Goodby Silverstein, Deutsch, JWT, McKinney and now here in Minneapolis at Periscope.

On August 17 we're going to talk with Peter primarily about change management. It'll be a useful conversation for agency leaders, owners, creatives and pundits. 

Specifically, we'll talk about the challenges in making an agency or a marketing organization more fluent in the technology of modern advertising. We'll talk about how the efficacy of advertising has changed - and what that means for advertising ideas. And the changes in client/agency relationships, revenue models and staffing models. We'll also talk about what needs to change within agencies so there is a more even balance of genders and races (especially in leadership positions). 

It's going to be a rich, nuanced conversation. Don't miss it. 

AND DON'T FORGET TO REGISTER >

The Return of CATFOA with Rick Webb - July 15

[UPDATE 07/27/15: VIDEO EMBED AT END OF POST]

We're excited to reignite Conversations About The Future Of Advertising with Barbarian Group co-founder, VC and author Rick Webb, who recently published Agency: Starting a Creative Firm in the Age of Digital Marketing.



Rick’s book is really strong. He’s cornered a lot of useful insights for agency owners, managers and anyone curious about how to improve their agency -- be it an advertising, design, technically-focused and/or in-house agency. You'll learn a lot!

We’re going to talk primarily about culture -- and how culture influences everything from great ideas to client relationships, budgeting to contracts, creative briefs to cash projections, lawyers to exit strategies.

It's an honor to regroup with the team at MIMA to produce this event (REGISTER HERE). And a huge kudos to Fredrikson and Byron for sponsoring the rebirth of CATFOA.

Event Details: 

CATFOA with Rick Webb 
Wednesday, July 15, 2015
Fine Line Music Cafe
318 N 1st Ave., Mpls.
Doors at 5:30pm
Rick at 6:00pm
This event is free to MIMA members only. Please register to attend.

That's a wrap. CATFOA 2009 series recap

(Image by Jamie M via Flickr)

And just like that, we're done. Another fantastic year of wonderful guest speakers, questions, insights and most important—useful conversation.

Thank you, Alan Wolk, Kristina Halvorson, Bob Thacker, David Armano and Michael Lebowitz for defining and evolving Conversations About The Future Of Advertising in 2009. We very much appreciated your enthusiasm, wisdom and energy.

(Image by Jamie M via Flickr)

Thank you, everyone who turned out, brought co-workers, clients and friends and helped spread the word. We live in an amazing community here in the Twin Cities, in large part due to your willingness to turn out and participate.

Thank you to our great sponsors—the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, as well as the Fine Line Music Cafe. We all benefit from your generosity.

Here are just a few images from our 2009 series—many more can be found via Flickr.

Alan Wolk

Kristina Halvorson

(Image by Warren Parsons via Flickr - from An Event Apart Seattle '09.)

Bob Thacker

David Armano

Michael Lebowitz

We'll be back in January 2010. If you have recommendations for speakers in 2010, please contact Tim Brunelle at "tim [at] helloviking.com."