March 27, 2012

April 2 update: Barry Judge, Best Buy CMO kicks off CATFOA 2012

UPDATED:  The video of our April 2 session with Barry Judge is embedded at the end of this post.

The fifth season of Conversations About The Future Of Advertising kicks off Monday, April 2, 2012 as we welcome Best Buy's CMO, Barry Judge.

In this session, Barry will discuss a range of topics, including the future of brands and agencies and their roles in creating products, design, content marketing, and advertising in the era of empowered consumers

We're also excited to host this special event at the Minneapolis College of Art and Design! So be sure to carve out some extra time the evening of April 2 to survey all the student portfolio work while you're on campus.

Event details:

CATFOA with Barry Judge
Monday, April 2, 2012
Minneapolis College of Art and Design2501 Stevens Avenue, Minneapolis
Doors at 6:00 p.m.
Conversation starts at 6:30 p.m.
This event is free and open to the public, no reservations required, with grateful thanks to MCAD and MIMA for their ongoing sponsorship.


Barry Judge is executive vice president, chief marketing officer for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. In this role, Judge provides overall vision and leadership to all areas of marketing for the enterprise, including brand management, customer research and development, trend, promotions, advertising, marketing communications, internal communications and public affairs. Judge also holds a leadership role in Best Buy’s overall strategy and development in the U.S., Asia and Europe. He began his career at The Direct Marketing Group and has held positions ranging from marketing assistant to product group manager with Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served as vice president of marketing for Caribou Coffee Company. Judge has a bachelor’s degree from Brown University and a master’s degree in marketing from the J.L. Kellogg School at Northwestern University.