Whether they like it or not, ad agencies are getting into the software business. And this means change. The structures and processes that guided us for the past 50 years won't work for the next five. Matt will discuss how agencies can change to keep pace with consumers and technology.
Matt has built his career at the intersection between marketing and technology. As Managing Partner, Global Chief Digital Officer at Arnold, Matt leads digital teams across the agency's global network. He arrived at Arnold from years at Modernista!, where he left as President. While there, he managed the agency's transition from a focus on traditional to interactive media and technology. Previously, Matt spent seven years at R/GA. In his last four years at R/GA, he ran the Nike engagement and oversaw award-winning work on products such as Nike+, NikeiD and the Nike Online Store. He was also a part of the agency's expansion into Stockholm, Sweden. Matt began his career in traditional advertising at Ogilvy & Mather in London before transitioning to digital marketing in 1996. Since this time, he has overseen work for clients ranging from AT&T to Sony to Cadillac to Prada. Over his career, Matt’s work has taken top honors at Cannes, the One Show, the Clios, and others, and has been featured regularly in Communication Arts and Creativity. He also sits on the Board of Directors at Boulder Digital Works at the University of Colorado, where he is a frequent lecturer.
This event is free. No RSVP required. Just show up!
Like our previous 18 speakers, Matt will appear at the Fine Line Music Cafe, 318 First Avenue North in Minneapolis.
Doors open at 5:15 p.m. Matt's presentation starts at 6:00 p.m.
(Maybe you're asking yourself, "Hey, wasn't Andrew Keller supposed to close the 2011 CATFOA series? He was. But he had to cancel. And so it goes. We're thrilled Matt was able to fit us into his schedule.)