March 22, 2009

Bob Thacker - Monday, April 6, 2009: "Chewing Gum and Bailing Wire"

UPDATE:  Another fantastic turnout this evening! Many thanks to everyone who showed up, despite the Twins home opener, for Bob's inspiring presentation. A video recap of the event is embedded below.

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Bob Thacker, Sr. VP, Marketing & Advertising for OfficeMax, the man who brought Michael Graves to Target and commissioned, joined us Monday, April 6 from 6:00 p.m. to 8:00 p.m. (doors
 open at 5:00 p.m.) at the Fine Line Music Cafe in Minneapolis.

Bob is infamous for exhorting his agencies to, "Don't make ads, make 
news." And his career demonstrates the strength of that direction, including roles as Sr. VP of Marketing Services at Sears Roebuck, VP of Marketing at Target and CEO/President of BBDO, Minneapolis. Bob was twice selected by Ad Age as one of the 
"Top 100 Marketers in the Nation," and was elected to the Retail Hall of Fame, which honors only one retail professional each year. He's figured out how to collaborate with traditional advertising and digital agencies and PR firms—from big shops to boutiques. 

His career includes deep experience with media planning, campaign integration, marketing technology and the challenges and opportunities that come in collaborating with empowered consumers—not to mention figuring out how to achieve more with less. 

Bob will be speaking about getting big ideas with small budgets, with obser
vations and insights from his career, focused through the lens of our turbulent times. Bob says, "I hope that I might enlighten and inspire the CATFOA audience to persevere and even prevail."

We've hosted seven events so far in this series. Here's the first that digs into the future of advertising from the client perspective. Check out this recent interview with Bob from Businessweek magazine for more insights. This is going to be
 a fantastic event. Don't miss it.

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