CATFOA with Jen Faucon - Thursday August 16

Ten years ago we launched an ongoing, always-in-beta speaker series called Conversations About The Future Of Advertising. Over 25 luminaries have participated since. In 2018 the series continues with a Summer of CATFOA—three different speakers, three different nights, and all kinds of ideas to expand your brain—presented by the Minnesota Interactive Marketing Association (MIMA.org).

THURSDAY, AUGUST 16, 2018
FEATURED GUEST: JEN FAUCON 
AMSTERDAM BAR & HALL

6 W. SIXTH ST., 

ST. PAUL, MN 55102

HUMANIZING THE NEW SHINY OBJECTS OF ADVERTISING — Let’s talk AI, Blockchain and Mixed Reality in a way that’s useful for marketing and advertising in the near future. 

Our industry loves to throw the newest tool at a problem, even if we’re not 100% sure what the technology means or why it exists. So let's dig into the salient, close future of Artificial Intelligence — how data, machine learning, and algorithms both threaten and enable advertising as we know it. Then let’s talk about Blockchain — and the ways in which a new approach to currency might prevent ad fraud and enhance the trust we place in media. Last but not least, we’ll talk about the ways Artificial and Virtual Realities enable new approaches to content and marketing as a service. 

Jen Faucon has lived and worked in Dubai and Singapore, Sydney and Detroit—developing new e-commerce brands, payment platforms, user experiences and integrated marketing. Jen (LinkedIn) serves as Chief Customer Success Officer at Codelattice, a global digital solutions provider with expertise in cybersecurity, cloud computing, AI and digital marketing. She’s worked agency-side for MRM and BBDO and iProspect, and client-side for SendItLater. She graduated from Tufts University, hold an M.Ed. from Lesley University in English as a Second Language, and is a Babson College M.B.A. candidate in Entrepreneurship and Global Management.

REGISTER TO ATTEND THIS EVENT

The Return of CATFOA with Rick Webb - July 15

[UPDATE 07/27/15: VIDEO EMBED AT END OF POST]

We're excited to reignite Conversations About The Future Of Advertising with Barbarian Group co-founder, VC and author Rick Webb, who recently published Agency: Starting a Creative Firm in the Age of Digital Marketing.



Rick’s book is really strong. He’s cornered a lot of useful insights for agency owners, managers and anyone curious about how to improve their agency -- be it an advertising, design, technically-focused and/or in-house agency. You'll learn a lot!

We’re going to talk primarily about culture -- and how culture influences everything from great ideas to client relationships, budgeting to contracts, creative briefs to cash projections, lawyers to exit strategies.

It's an honor to regroup with the team at MIMA to produce this event (REGISTER HERE). And a huge kudos to Fredrikson and Byron for sponsoring the rebirth of CATFOA.

Event Details: 

CATFOA with Rick Webb 
Wednesday, July 15, 2015
Fine Line Music Cafe
318 N 1st Ave., Mpls.
Doors at 5:30pm
Rick at 6:00pm
This event is free to MIMA members only. Please register to attend.

David Armano - Monday, April 27, 2009: "The Future of Advertising. WTF?"

UPDATE: What a great crowd last night! We had around 200 show up. The video of David's presentation is embedded at the end of this post.

David Armano, newly Senior Partner at Dachis Corp (previously VP Experience Design at Critical Mass), and blogger at Logic+Emotion, will be joining us Monday, April 27 from 6:00 p.m. to 8:00 p.m. (doors open at 5:00 p.m.) at the Fine Line Music Cafe in Minneapolis.

The event is free. No RSVP required.

David graduated from the Pratt Institute, studying computer graphics and visual communication, before starting a 14-year career in digital marketing and experience design. He's held creative and strategic leadership roles at Digitas and Agency.com, as well as Critical Mass, working for clients such as HP, Allstate, Fifth Third Bank, Miller Brewing, Grainger and Bally Total Fitness. David's work blends strategy with design to look for new opportunities around the evolving Web (otherwise known as Web 2.0) to enhance customer experiences and bring brands and people closer together.

David's blog, Logic+Emotion, is ranked in the Top 20 Media and Marketing blogs by Advertising Age. His writing and visual thinking have been cited by Forrester, The Boston Globe and Businessweek. (Follow him on Twitter @Armano.)

David's presentation: "The Future of Advertising. WTF?" will draw from his experience working with major brands in the digital space, connecting and mashing up advertising as PR, enhancing service design and integrating product innovation. He'll speak to the relevance of micro-interactions and macro word-of-mouth; the future of work—from silos and assembly lines to networks and signals—and the effects these forces are having on the (currently) fuzzy agency model. As always, David will discuss the power of value, utility and a good story, regardless of where it's communicated.

Read David's post about his presentation here. Lots of good set-up. And here's his slideshow:

This promises to be yet another engaging event. Carve the date into your iPhone. Don't miss it.

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Here's David's presentation from MIMA.org/live (the video starts approximately two minutes into his speech):

Kristina Halvorson - Monday, March 9, 2009: "Content Strategy - The Care and Feeding of Your Biggest Brand Asset"

UPDATE:  Great attendance (150+) last night! The UStream video is embedded below, along with Kristina's slideshare. 

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Kristina Halvorson, president of Brain Traffic and nationally-renowned content strategist, will be joining us Monday, March 9 from 6:00 p.m. to 8:00 p.m. (doors open at 5:00.m.) at the Fine Line Music Cafe.

Admission is free. No RSVP required. And we'll have free food. So tell your friends!

Kristina's presentation, "Content Strategy - The Care and Feeding of Your Biggest Brand Asset," asks us to rethink our preconceived notions of marketing and how marketing gets done in the digital age. 

Often, the way we talk about content makes it sound like something that will magically create itself, an omnipresent commodity that can be StumbledUpon with ease. But what about our core marketing messages? How are we communicating - and demonstrating - our brand positions online? With our branded content, of course. Clearly, this content is a critically valuable asset that can make or break our customers' online experience. So why are agencies and their clients constantly forgetting to consider their online content until the eleventh hour?

You've heard a lot about how to 'listen' to the customer using social media. Content strategy creates a consistent, clear roadmap for your (ongoing) online communications. What should you publish, and why? Where? How? Who will own the content, both before and after launch?

This event promises to be a must-attend for anyone involved in marketing planning, strategy, budgeting, creation and production. Kristina will bring valuable insights for creative directors, media planners and account strategists - anyone with an interest in What Gets Said.

(Did we mention it's free? And there's free food?)

Kristina will look past today's "bright shiny objects" towards a future where a company's (and their customers') content is treated as a valuable asset, not an afterthought. You'll appreciate her challenging yet very useful insights, examples and suggestions.

(Here's the video from last night. Sorry about the lighting. The club was set up for Atmosphere's show later on.)

Event #5: Conversations with Brian Morrissey, Digital Editor at Adweek

On Monday, April 28, 2008 we're pleased to be welcoming Adweek's Digital Editor, Brian Morrissey, to our series, co-sponsored by MCAD and MIMA.

Prolific Twitter-er, blogger, marathon runner and journalist, Brian brings a wealth of experiences to our conversations about the future of advertising. He currently leads coverage of digital media and marketing for Adweek, and has covered the Internet advertising industry since 2000, working for DM News, ClickZ and the Silicon Alley Reporter. Brian regularly speaks at ad:Tech, iMedia Summit, MIXX, and AdForum, among other industry conferences.

Aside from his perspectives on the future, Brian will focus his presentation on building brands through utility, community and authenticity. 

This event is free. No registration required.

Details:

Brian Morrissey presentation

Monday, April 28, 2008

6:00 PM - 7:45 PM

The Fine Line Music Cafe

Minneapolis

We'll be taking questions for Brian live during the event. You can also send them in ahead of time. Use one of the following methods to send a question. We'll do our best to answer them live as quickly as possible.

Twitter:  "@catfoa" or "d catfoa"

Email & MMS:  5catfoa@drop.io

Or visit http://drop.io/5catfoa

Event #4: Conversations with Joseph Jaffe (April 14, 2008)

We're very pleased to announce marketing pundit and author Joseph Jaffe will be with us on Monday, April 14, 2008, sponsored by the Minneapolis College of Art and Design, Minnesota Interactive Marketing Association and MSP Communications. The event starts at 6:00 PM at the Fine Line Music Cafe in downtown Minneapolis. Admission is free. Joseph will be making a presentation on "The Future of Advertising and Other Short Stories."

Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on new marketing. He is the President and Chief Interruptor of crayon, a conversational marketing company specializing in community, dialogue and partnership. (Learn more about Joseph here.)

Joseph's latest book, Join the Conversation, is a must-read for marketing and advertising professionals. It offers the familiar blend of strong insights, witty commentary and useful advice found in his first book, Life After the 30-Second Spot.

The first 250 people to attend the event at the Fine Line will receive a free copy of Join the Conversation. Big thanks to our sponsors Carmichael Lynch, Internet Broadcasting Systems, Hello Viking and MIMA for their generosity in making the books available. 

Details:

Joseph Jaffe Presentation

Monday, April 14, 2008

6:00 PM - 7:45 PM

The Fine Line Music Cafe

318 First Ave North

Minneapolis

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UPDATE:  Here's a link to Jaffe's latest podcast, including his observations about being in Minneapolis with all of us.

Event #3: Conversations with Matt Dickman, Techno//Marketer (March 17, 2008)

On Monday, March 17 we welcomed Matt Dickman, director of Digital Marketing for Fleishman-Hillard (Cleveland, OH) and author of Techno//Marketer, one of the top 150 marketing blogs according to Advertising Age.

Matt joined Fleishman-Hillard in January 2008 as a director in the company’s growing digital practice. He brings over 10 years of emerging media, technology and integrated marketing experience to this role. Mr. Dickman’s extensive experience working with traditional offline advertising and PR efforts affords him a strategic vision across marketing channels.

Matt's presentation focused on "Micromedia," and the rising power of micro-blogging, micro-broadcasting, consumer-controlled platforms. (You know, Twitter, Pownce, Jaiku, flickr and Utterz, as well as gadgets, widgets and other redistributed marketing content technologies.) Here's his presentation, with audio commentary.

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Event #2: Conversations with Valeria Maltoni, Conversation Agent (March 3, 2008)

Valeria Maltoni has been called a communicator, a marketer, and a Renaissance person. Her blog, ConversationAgent.com, is recognized among the world's top online marketing blogs.

Valeria is also a Fast Company Expert Blogger and a contributor to The Blog Herald and Marketing Profs Daily Fix. She is a co-author of The Age of Conversation, a groundbreaking eBook collaboration by 103 of today's top marketing writers. Valeria is a frequent public speaker on brand marketing, customer service, and building successful business teams. She publishes in both English and Italian.

Valeria's day job is the Director, Marketing Communications, at SunGard Availablility Services -- a company that specializes in keeping people and information connected.

Here's Valeria's presentation, "Potable Marketing," from Monday, March 3 at the second incarnation of Conversations About the Future of Advertising, co-sponsored by MCAD and MIMA.

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Event #1: Conversations with Jan Leth, Ogilvy (Feb. 4, 2008)

Jan Leth is the Vice Chairman, Global Digital Creative for Ogilvy & Mather. He is based in New York, but travels the globe. Since 1996, Jan has overseen all creative development at OgilvyInteractive for IBM, Ameritrade, American Express, Coke and Cisco. He has won the Grand Prix at Cannes and the LIAA, the Grand Clio, Caples, Adtech, One Show, and Effies. He's chaired the One Show and Clios, and judged Cannes, Andy Awards, Adtech, Caples and Echoes.

Here's Jan's presentation, "Dada.Data.Alpha.Beta" from Monday, February 4, 2008 at the debut of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association. 

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