January 27, 2011

Monday, January 31: Ana Andjelic - “Do We Need a New Definition of Creativity?”

UPDATE (Feb 10): Video of Ana's presentation available at the end of this post.
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Join on Monday, January 31, at 6:00 p.m. for the inauguration of the fourth season of Conversations About The Future Of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, when we discuss rewriting the creative dictionary with Ana Andjelic (@andjelicaaa), Senior Planner at HUGE, Inc.

The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks — potentially never ending, always in beta. The era of strategic creative has begun, and the best campaigns are being executed by the most unlikely of sources. Let's have a conversation with Ana as she shares her insights from Groupon, Best Buy Shopkick, SCVNGR, and more — illuminating how brands can leverage new approaches to great effect.

Ana works as Planning Director at HUGE, Inc. Prior to joining HUGE, she worked at AKQA, Razorfish, The Barbarian Group, Create The Group and Wunderman for clients Citibank, Nokia, CNN, Kashi, Maybelline, Unilever and Burberry among others. She is a frequent contributor to AdAge, and her articles often inspire fierce discussions in the industry. Ana regularly shares her thoughts on digital marketing on her blog, "I [love] marketing." She was a guest on Bob Knorpp’s The Beancast in November 2009, and presented What is Digital Creativity?” at Miami Ad School in October 2010. She holds a Ph.D. in Sociology from Columbia University. Her dissertation, “Google Doesn’t Have a Jingle: How Digital Media Turns Brands Into Behaviors” is currently being reviewed for publication by Palgrave.

Once again, we'll be at the Fine Line Music Cafe, 318 First Avenue North in Minneapolis.

The event is free. No RSVP required. Just show up!

Doors open at 5:15 p.m. Ana's presentation starts at 6:00 p.m.

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Here's the CATFOA video of Ana's presentation on January 31:

January 13, 2011

Just announced: February 28 CATFOA to feature Julie Roehm

Stop shoveling.

We're excited to announce the fearless, resilient, dynamic and even unruly Julie Roehm will be our fourth CATFOA speaker on Monday, February 28 at 6:00 p.m. at the Fine Line Music Cafe.

More information to come very soon.

In the meantime, don't miss Ana Andjelic coming soon on Monday, January 31.

January 4, 2011

2011 CATFOA season to begin Monday, January 31

We're excited to announce the complete line-up for the fourth season of Conversations About The Future Of Advertising (CATFOA), proudly co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association.

2011 will bring four unique perspectives on "the future of advertising." We're proud to post our four speakers today:

Monday, January 31, 2011
Ana Andjelic, Planning Director, HUGE

Monday, February 28, 2011
Julie Roehm, Marketing Strategy Consultant and 2004 Automotive Marketer of the Year (Brandweek)

Monday, April 4, 2011
Anders Sjostedt, Managing Director, Hyper Island USA

Monday, May 2, 2011
Andrew Keller, CEO, Crispin Porter Bogusky

All four events will take place, as usual, at the wonderful Fine Line Music Cafe on First Ave N in Minneapolis. Doors at 5:15 p.m., speakers start at 6:00 p.m.

Admission is free. No reservations needed. Just show up, enjoy each other's company and ask intriguing questions to keep the conversation going.

Thank you everyone for your continued enthusiasm for CATFOA!

(More info on each speaker, including our fourth, and their take on our theme will appear here shortly.)