CATFOA with Faris Yakob - July 19 2017

He's back! Seven years ago strategist (and now author) Faris Yakob regaled the CATFOA audience with thoughts on "Stuff that doesn't work properly: How technology changes the nature of advertising," during our third year of hosting speakers.

After traveling the world, working nomadically, Faris returns to Minneapolis on Wednesday, July 19, 2017 at 6:00pm at the Fine Line Music Cafe to talk further about the future of advertising -- presented by the Minnesota Interactive Marketing Association, sponsored by BBDO MPLS and Fredrikson & Byron.

>> REGISTER NOW TO ATTEND

Faris will leverage his global experience to talk about four key themes, which present challenges and opportunities for the advertising and marketing industries: Attention Collapse, Everything is PR, The Great Blur and Integrative Branding. He'll share useful insights from his experiences developing strategies, creative briefs and presentations inside agencies and marketers all over the world. And he'll reference themes from his 2015 book Paid Attention.

It's certain to be a very useful and engaging event for strategists of all stripes, brand planners, insights junkies, design thinking aficionados and all manner of idea people.

Don't miss it!

Conversations About The Future Of Advertising
with Faris Yakob
Wednesday, July 19, 2017
Fine Line Music Cafe
318 N 1st Ave
Minneapolis, MN 55401

5:30pm - Registration
6:00pm - Presentation

Presented by MIMA. Please register to attend. 

Faris Yakob, Monday, March 8, 2010: "Stuff that doesn't work properly: How technology changes the nature of advertising"

UPDATE: Video of Faris' presentation embedded below.

On Monday, March 8 Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, will be talking about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is.

Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD.

Learn more about Faris' many interests and endeavors here.

This is our second event in the third season of Conversations About The Future Of Advertising. As usual, we'll be conversing at the Fine Line Music Cafe, 318 First Avenue North in Minneapolis.

The event is free. No RSVP required. Just show up.

Doors open at 5:00pm. Faris' presentation starts at 6:00pm—sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association.

Announcing CATFOA 2010

UPDATED with final roster!

The insights will be deep and useful. The subject-matter diverse and relevant. The conversation inspiring and pragmatic. Here's the initial line-up for the 2010 Conversations About The Future Of Advertising speaker series. (We'll ultimately have four dates in all.)

Each sessions will occur, once again, on Monday evenings (doors at 5:00 p.m., events start at 6:00 p.m.) at the Fine Line Music Cafe on First Avenue North in Minneapolis.

And, as in years past, all events are FREE and open to the public due to gracious support from the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association. We thank these organizations for their continued generosity and enthusiasm!

:: CATFOA 2010 Speaker Series ::

Monday, February 8, 2010

Edward Boches (@edwardboches)

Chief Creative Officer/Chief Social Media Officer, MULLEN

EdwardBoches.com

Edward is one of Mullen’s four original partners. Over the last 26 years he has helped define the agency’s creative standards, established its public relations group, integrated digital design and production into all of the agency’s operations, and most recently launched its growing social media practice. Edward also acts as chief advocate for TheNextGreatGeneration.com and speaks frequently on the merits of crowdsourcing.

(Click here for the MIMA event listing for Edward Boches.)

Monday, March 8, 2010

Faris Yakob (@faris)

EVP Chief Technology Strategist, McCann Erickson NY

Blog: Talent Imitates, Genius Steals

As Chief Technology Strategist, Faris is tasked with helping to work out how brands, people and technology can play better together. Before his current position, he spent 5 years being the Digital Ninja at communication strategy agency Naked Communications. As a strategist Faris has worked on brands such as Sony, Google, Yahoo!, Nestle and Virgin Mobile, in Sydney, London and New York. Faris regularly writes about brands, media, communications and technology for Fast Company, Contagious Magazine and Forbes.

(Click here for the MIMA event listing for Faris Yakob.)

Monday, April 19, 2010

Hashem Bajwa (@hashembajwa)

Director of Digital Strategy, Droga5

WhoIsHashem.com

At Droga5, Hashem works with brands to shape their digital marketing and helps to keep the agency and its creative work ahead by tapping into the latest innovations in technology, media and the web. Before joining D5, Hashem was Digital Strategy Director at Goodby, Silverstein & Partners in San Francisco. In 2007, Hashem was the youngest person to be named in AdAge’s “40 Under 40 to Watch”.

(Click here for the MIMA event listing for Hashem Bajwa.)

Monday, May 10, 2010

Colleen DeCourcy (@decourcy)

Chief Digital Officer, TBWA Worldwide

As Chief Digital Officer for TBWA Worldwide, Colleen is responsible for developing and implementing a global digital strategy throughout the TBWA network. Her areas of expertise range from digital postproduction and motion-graphics design to creative campaign development across digital platforms. Prior to joining TBWA, DeCourcy served as Chief Experience Officer at JWT, and as the Vice President and Chief Creative Officer at Organic. Colleen was the Cyber Lions Jury President at the Cannes Lions International Advertising Festival in 2008.

(Click here for the MIMA event listing for Colleen DeCourcy.)

Follow @CATFOA on Twitter for future updates.