June 13, 2017

CATFOA with Faris Yakob - July 19 2017

He's back! Seven years ago strategist (and now author) Faris Yakob regaled the CATFOA audience with thoughts on "Stuff that doesn't work properly: How technology changes the nature of advertising," during our third year of hosting speakers.

After traveling the world, working nomadically, Faris returns to Minneapolis on Wednesday, July 19, 2017 at 6:00pm at the Fine Line Music Cafe to talk further about the future of advertising -- presented by the Minnesota Interactive Marketing Association, sponsored by BBDO MPLS and Fredrikson & Byron.


Faris will leverage his global experience to talk about four key themes, which present challenges and opportunities for the advertising and marketing industries: Attention Collapse, Everything is PR, The Great Blur and Integrative Branding. He'll share useful insights from his experiences developing strategies, creative briefs and presentations inside agencies and marketers all over the world. And he'll reference themes from his 2015 book Paid Attention.

It's certain to be a very useful and engaging event for strategists of all stripes, brand planners, insights junkies, design thinking aficionados and all manner of idea people.

Don't miss it!

Conversations About The Future Of Advertising
with Faris Yakob
Wednesday, July 19, 2017
Fine Line Music Cafe
318 N 1st Ave
Minneapolis, MN 55401

5:30pm - Registration
6:00pm - Presentation

Presented by MIMA. Please register to attend

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