March 2, 2009

Kristina Halvorson - Monday, March 9, 2009: "Content Strategy - The Care and Feeding of Your Biggest Brand Asset"

UPDATE:  Great attendance (150+) last night! The UStream video is embedded below, along with Kristina's slideshare. 
- - - - -
Kristina Halvorson, president of Brain Traffic and nationally-renowned content strategist, will be joining us Monday, March 9 from 6:00 p.m. to 8:00 p.m. (doors open at 5:00.m.) at the Fine Line Music Cafe.

Admission is free. No RSVP required. And we'll have free food. So tell your friends!

Kristina's presentation, "Content Strategy - The Care and Feeding of Your Biggest Brand Asset," asks us to rethink our preconceived notions of marketing and how marketing gets done in the digital age. 
Often, the way we talk about content makes it sound like something that will magically create itself, an omnipresent commodity that can be StumbledUpon with ease. But what about our core marketing messages? How are we communicating - and demonstrating - our brand positions online? With our branded content, of course. Clearly, this content is a critically valuable asset that can make or break our customers' online experience. So why are agencies and their clients constantly forgetting to consider their online content until the eleventh hour?

You've heard a lot about how to 'listen' to the customer using social media. Content strategy creates a consistent, clear roadmap for your (ongoing) online communications. What should you publish, and why? Where? How? Who will own the content, both before and after launch?
This event promises to be a must-attend for anyone involved in marketing planning, strategy, budgeting, creation and production. Kristina will bring valuable insights for creative directors, media planners and account strategists - anyone with an interest in What Gets Said.

(Did we mention it's free? And there's free food?)

Kristina will look past today's "bright shiny objects" towards a future where a company's (and their customers') content is treated as a valuable asset, not an afterthought. You'll appreciate her challenging yet very useful insights, examples and suggestions.

(Here's the video from last night. Sorry about the lighting. The club was set up for Atmosphere's show later on.)


Anonymous said...

I'll be there! And I'll bring all my content in a shoebox and you can help me sort it out!

Jamie Maldonado said...

Argh! Any way there's another copy of this video somewhere? I can't get it to play for more than 30 seconds.