CATFOA with Jen Faucon - Thursday August 16

Ten years ago we launched an ongoing, always-in-beta speaker series called Conversations About The Future Of Advertising. Over 25 luminaries have participated since. In 2018 the series continues with a Summer of CATFOA—three different speakers, three different nights, and all kinds of ideas to expand your brain—presented by the Minnesota Interactive Marketing Association (MIMA.org).

THURSDAY, AUGUST 16, 2018
FEATURED GUEST: JEN FAUCON 
AMSTERDAM BAR & HALL

6 W. SIXTH ST., 

ST. PAUL, MN 55102

HUMANIZING THE NEW SHINY OBJECTS OF ADVERTISING — Let’s talk AI, Blockchain and Mixed Reality in a way that’s useful for marketing and advertising in the near future. 

Our industry loves to throw the newest tool at a problem, even if we’re not 100% sure what the technology means or why it exists. So let's dig into the salient, close future of Artificial Intelligence — how data, machine learning, and algorithms both threaten and enable advertising as we know it. Then let’s talk about Blockchain — and the ways in which a new approach to currency might prevent ad fraud and enhance the trust we place in media. Last but not least, we’ll talk about the ways Artificial and Virtual Realities enable new approaches to content and marketing as a service. 

Jen Faucon has lived and worked in Dubai and Singapore, Sydney and Detroit—developing new e-commerce brands, payment platforms, user experiences and integrated marketing. Jen (LinkedIn) serves as Chief Customer Success Officer at Codelattice, a global digital solutions provider with expertise in cybersecurity, cloud computing, AI and digital marketing. She’s worked agency-side for MRM and BBDO and iProspect, and client-side for SendItLater. She graduated from Tufts University, hold an M.Ed. from Lesley University in English as a Second Language, and is a Babson College M.B.A. candidate in Entrepreneurship and Global Management.

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CATFOA with Sung Chang — Wednesday July 18

Ten years ago we launched an ongoing, always-in-beta speaker series called Conversations About The Future Of Advertising. Over 25 luminaries have participated since. In 2018 the series continues with a Summer of CATFOA—three different speakers, three different nights, and all kinds of ideas to expand your brain—presented by the Minnesota Interactive Marketing Association (MIMA.org).

WEDNESDAY, JULY 18, 2018
FEATURED GUEST: SUNG CHANG 

He helped build the future we’re living in now—so what does he see coming next?

Sung (LinkedIn) has built all kinds of mobile apps, payment systems, interfaces and experiential environments for Sony, Nike, Kraft and Time Warner. He's taught at Columbia University, Miami Ad School and the School of Visual Arts as well as designed album covers for the Wu-Tang Clan. 

He's spent the past 20 years leading creative teams, building new practices and departments, and helping brands and agencies embrace and integrate digital. He's currently the CCO of MRM//McCann East working across accounts such as the U.S. Army, NY Lottery, Cigna, IHOP and USPS. Most recently, he was the Executive Creative Director of AKQA NY, primarily leading the Verizon and Starbucks accounts And as ECD at Ogilvy & Mather he led Nestle, Motorola, American Express, Castrol, BP, Cisco, SAP, DuPont, Metlife and Yahoo!

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CATFOA with Jeff Kling — Wednesday June 20

Ten years ago we launched an ongoing, always-in-beta speaker series called Conversations About The Future Of Advertising. Over 25 luminaries have participated since. In 2018 the series continues with a Summer of CATFOA—three different speakers, three different nights, and all kinds of ideas to expand your brain—presented by the Minnesota Interactive Marketing Association (MIMA.org).

WEDNESDAY, JUNE 20, 2018
FEATURED GUEST: JEFF KLING 

He created Dos Equis’s “The Most Interesting Man in the World,” rubber-stamped Nike’s “Write the Future” campaign and authored the Miller High Life manifesto and campaign that still forms the playbook for many strategists, agencies, and brands. Recently Jeff gave Arby’s “The Meats,” helped America win their taxes for H&R Block, and helped Loctite win advertising’s Super Bowl. Just imagine what he has in mind for the future. 

On June 20 we’ll hang with Jeff Kling (LinkedIn), former Chief Creative Officer of Fallon. A man who hopes: 1. His ambient dislike of advertising has bettered his own work; and 2. That no one will mind his not having fulfilled his imagined potential as a world-champion surfer. In his fourteen-hundred thirty-seven-thousand years in the business, Kling has quarterbacked national and global work for Heineken, Coca-Cola, Jaguar, EA, Nokia, Volvo, Honda, The Eye Film Institute Netherlands, Miller Genuine Draft, ESPN, Clearasil, Gore-Tex and many, many more—and for a host of dead dot-coms, for whose busted first-wave bubble he is personally responsible.

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