Monday, February 28: Julie Roehm - "Fearless in the Face of Marketing Complexity"

UPDATE: Video of Julie's presentation is embedded down below.

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In the digital age, successful marketing organizations embrace and leverage the complexity wrought by interactive technologies—they're fearless in the face of empowered consumers and ever-changing media. On Monday, February 28, our second CATFOA speaker, Julie Roehm (@jaroehm), will bring decades of global marketing experience to the Twin Cities to discuss the advantages of her fearless approach.

Julie spent six years as a brand manager at Ford, before serving as Director of Marketing Communications for Chrysler, Jeep and Dodge, overseeing $2.1 Billion in marketing investment—earning praise from Brandweek as its 2004 Automotive Marketer of the Year. Also in 2004, Julie was inducted into the AAF Advertising Hall of Achievement for outstanding performance in the field of marketing and advertising to executives under 40 years old. She then moved to Wal-Mart, as Senior Vice President of Marketing Communications, with responsibilities for its $800M marketing budget. Julie currently serves as a marketing advisor and consultant through /Meta LLC for start ups, media companies and corporations including Sports Illustrated, Time, Credit Suisse and ADP. She is an official AOL blogger and commentator for Fox Business News.

This event is free. No RSVP required. Just show up!

Just like our previous 16 speakers, Julie Roehm will appear at the Fine Line Music Cafe, 318 First Avenue North in Minneapolis.

Doors open at 5:15 p.m. Julie's presentation starts at 6:00 p.m.

Many thanks to MIMA and MCAD for their generous sponsorship!