January 27, 2011

Monday, January 31: Ana Andjelic - “Do We Need a New Definition of Creativity?”

UPDATE (Feb 10): Video of Ana's presentation available at the end of this post.
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Join on Monday, January 31, at 6:00 p.m. for the inauguration of the fourth season of Conversations About The Future Of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, when we discuss rewriting the creative dictionary with Ana Andjelic (@andjelicaaa), Senior Planner at HUGE, Inc.

The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks — potentially never ending, always in beta. The era of strategic creative has begun, and the best campaigns are being executed by the most unlikely of sources. Let's have a conversation with Ana as she shares her insights from Groupon, Best Buy Shopkick, SCVNGR, and more — illuminating how brands can leverage new approaches to great effect.

Ana works as Planning Director at HUGE, Inc. Prior to joining HUGE, she worked at AKQA, Razorfish, The Barbarian Group, Create The Group and Wunderman for clients Citibank, Nokia, CNN, Kashi, Maybelline, Unilever and Burberry among others. She is a frequent contributor to AdAge, and her articles often inspire fierce discussions in the industry. Ana regularly shares her thoughts on digital marketing on her blog, "I [love] marketing." She was a guest on Bob Knorpp’s The Beancast in November 2009, and presented What is Digital Creativity?” at Miami Ad School in October 2010. She holds a Ph.D. in Sociology from Columbia University. Her dissertation, “Google Doesn’t Have a Jingle: How Digital Media Turns Brands Into Behaviors” is currently being reviewed for publication by Palgrave.

Once again, we'll be at the Fine Line Music Cafe, 318 First Avenue North in Minneapolis.

The event is free. No RSVP required. Just show up!

Doors open at 5:15 p.m. Ana's presentation starts at 6:00 p.m.

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Here's the CATFOA video of Ana's presentation on January 31:

1 comment:

Kevin Jansick said...

Does anyone else have their audio cut out at 8:41? I really want to check this out since I was snowed out of the event.