April 2: Barry Judge and Jeff Steinhour for CATFOA+

 

The fifth season of Conversations About The Future Of Advertising kicks off Monday, April 2, 2012 as we welcome Best Buy's CMO, Barry Judge (above left), in conversation with Crispin Porter + Bogusky's President, Jeff Steinhour (above right).

Barry and Jeff will discuss a range of topics, potentially including the evolution of client/agency relationships, products, services and content as marketing and the role of design across brand strategy, product development and community engagement.

It's going to be CATFOA+, and we're excited to host this special event at the Minneapolis College of Art and Design. So be sure to carve out some extra time the evening of April 2 to survey all the student portfolio work while you're on campus.

Event details:

CATFOA+ with Barry Judge and Jeff Steinhour
Monday, April 2, 2012
Minneapolis College of Art and Design, 2501 Stevens Avenue, Minneapolis
Doors at 5:30 p.m.
Conversation starts at 6:30 p.m.
This event is free and open to the public, no reservations required, with grateful thanks to MCAD and MIMA for their ongoing sponsorship.

Bios:

Barry Judge is executive vice president, chief marketing officer for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. In this role, Judge provides overall vision and leadership to all areas of marketing for the enterprise, including brand management, customer research and development, trend, promotions, advertising, marketing communications, internal communications and public affairs. Judge also holds a leadership role in Best Buy’s overall strategy and development in the U.S., Asia and Europe. He began his career at The Direct Marketing Group and has held positions ranging from marketing assistant to product group manager with Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served as vice president of marketing for Caribou Coffee Company. Judge has a bachelor’s degree from Brown University and a master’s degree in marketing from the J.L. Kellogg School at Northwestern University.

Originally from Colorado, Jeff Steinhour joined CP+B in 1993. After two years as an account supervisor at CP+B, Jeff was named director of account management in 1995, and became a partner in 1997. In October 2010, he was promoted to president and is now responsible for the day-to-day operations of the company, overseeing all clients and agency staff. Jeff is a member of the Board of Directors of VCU Brand Center in Richmond, Virginia, and also serves on the Board of Directors of both the School of Journalism and Mass Communication at the University of Colorado at Boulder and the School of Communication at the University of Miami.